Inspiration, Outfits and Style

Ethical Style: Brands that Give Back

Some of my favourite ethical fashion brands that give back to the community!

I recently blogged about Nordgreen and the Infinity watch, and was really interested in how the company is committed to social responsibility.

In Nordgreen’s case, they have 3 causes they give back to: health (Water for Good in the Central African Republic); education (Pratham UK in India); and environment (Cool Earth in Latin America). When you purchase a Nordgreen watch, you have the opportunity to choose which cause you’d like Nordgreen to donate to.

You can then track the impact of your purchase using the watch’s serial number and identification code. There’s no need to donate extra – your watch purchase includes this contribution.

Want to buy a new watch AND support a great cause? Click here to go to the Nordgreen website and use the discount code EILEEN at the checkout to get 20% off your Nordgreen purchase until the 31st December!

This got me thinking about other ethical fashion brands that I love and admire for giving back to social causes. Here are just a few (old and new) that I’m a fan of – what are yours?

Justice Denim

As I have mentioned time and again I love my jeans, and Justice Denim is a relatively new player on the block that not only creates great jeans but also works with Destiny Rescue to save children from the sex trade across Asia and India.


Patagonia is another company whose values I admire, and is really transparent in what it does. Did you know that even if something is made in your home country, there could be a raft of migrant workers that are poorly paid and treated? Patagonia supports responsible labour practices whether they be domestic or overseas, and protects migrant workers in their supply chain.


An ethical alternative to Gorman is Yevu, a label that is just as colourful and fun as Gorman but supports ethical manufacturing practices. Also, Yevu gives Ghanaian women the opportunity to work and have a sustainable income, which in turns supports their communities. I love that it’s a company run by women, giving other women the chance to support themselves and gives them empowerment.


Modibodi is my favourite brand of period- and leak-proof undies that not only provides a sustainable option for “that time of the month”, but it also gives back to homeless women by giving you the option to buy a “virtual” pair of undies. This enables Modibodi to then give two real pairs of their undies to help empower women in need and gives them a safe and sustainable way to deal with their periods.

With Christmas approaching I just had to include this video from Nordgreen about the best gift that somebody has ever given them – sometimes, it’s not the gift but the act of giving that people remember.

Watch provided with thanks to Nordgreen. All opinions are my own.

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5 thoughts on “Ethical Style: Brands that Give Back

    1. Yes! It’s great when companies can make the effort to give back to social causes and the community. Thanks for reading! xx

  1. I hadn’t heard of Yevu before but thanks for sharing them – such bold and colourful options! 🙂 It’s nice that there are brands like this that do good as they make profits! Thanks for sharing 🙂

    Hope that you are having a nice start to your week! Our heatwave has finally ended which is a relief! 🙂

    Away From The Blue Blog

    1. Thanks Mica! I really do love Yevu, it’s so colourful and I love the ethics behind the brand.

      Hope you’re having a lovely weekend! It’s definitely heating up down here – and I’ve realised I have a real dearth of pretty summer clothes!

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